An independent watchmaker with a superior mechanical core lacked a brand with commensurate status. The challenge was to create a benchmark that rewards skill over price tags.

A foundational study in fintech designed to provide a proactive view of personal finance. The objective was to replace traditional, reactive banking with a brand built on transparency and visual guidance.

Model was misidentified as a utility for organisation. We repositioned them as a high-end interior design studio focused on shaping intentional, comfortable spaces.

A foundational study in eyewear engineered from scratch. The objective was to develop a 24-hour lens system that maintains a permanent, composed presence without compromising visibility in low-light environments.