Mamba is a personal project that explores luxury through tension and control. Developed end-to-end — from strategy and form design to branding and campaign — the project aimed to avoid overused luxury tropes in favour of something more focused, geometric, and self-assured. The result is a timepiece that reflects both movement and stillness.
Insight
For some, luxury isn’t about being noticed — it’s about knowing. They don’t want design that shouts, but design that reveals its intent over time. What matters is that the details are right, and that they’re there for a reason.
Idea
Mamba takes visual cues from the black mamba — sharp, precise, and composed. The coffin-shaped case echoes the shape of the snake’s head, while pointed hour markers suggest fangs without being literal. A magenta hour hand adds a single moment of contrast, like a strike. Every element is designed to feel intentional, building presence through detail, not excess.
