Arne Jacobsen Exhibition
A Tribute in Shape and Form
Role
Designer | Art Director | 3D Designer
Client
Belcaro
Year
2024
The exhibition aimed to introduce Arne Jacobsen’s work — often associated with hotels and corporate spaces —
to a younger, style-aware audience. The challenge was to reposition his furniture and design legacy not as historical artefacts, but as foundational elements that shaped the visual culture young people already engage with.
Insight
Younger audiences are increasingly interested in interiors, but often connect more with design styles than designer names. Jacobsen’s work has influenced much of today’s visual language — but many people don’t realise they’re already surrounded by it.
Idea
The campaign focused on shapes, colours, and layout — drawing directly from Jacobsen’s design language without showing furniture directly. We used graphic forms inspired by his work to create a modern visual system that felt more like an art book or fashion campaign than a traditional museum show. It reframed Jacobsen as timeless, not nostalgic — design that still moves forward.
